Digital & Content Marketing Specialist

Capital Dynamics Sdn. Bhd.
Full Time
Application ends: December 31, 2022
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Job Description

We seek a Digital & Content Marketing Specialist to develop and execute the digital marketing and content strategy to grow our investment advisory and fund management business in Kuala Lumpur, Malaysia.

Responsibilities:

  • Defining an overall digital marketing strategy focused on brand growth and customer acquisition through campaigns, thought leadership and digital content;
  • Conceptualising and implementing engaging creative content strategy, including writing and editing collaterals, EDMs and social media postings;
  • Developing and executing integrated digital communications with inbound and outbound marketing for existing products, new product launches and cross-sell initiatives;
  • Increasing brand reach, awareness, and messaging across all digital and social media platforms;
  • Working alongside web developers and designers, coordinating the design and functionality of websites and optimising website structure and content for search engines (SEO);
  • Monitoring and maintaining website health;
  • Undertaking special projects such as transforming digital customer experiences, according to the company’s needs.

Requirements:

  • A Bachelor’s degree from a reputable University, majoring in Marketing, Communications, Finance, or equivalent.
  • Although 1-2 years’ experience in executing digital marketing plans, copywriting and/or content-editing is useful, fresh graduates are encouraged to apply.
  • Working experience in the fund management or financial services industry is a plus.
  • Candidates who have successfully built a large following on social media platform and websites have an advantage.
  • Creative, excellent at executing strategy and outstanding communication skills.
  • Positive attitude, willing to engage in hands-on execution and able to work independently.

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